About Me
Certainly! Here's a more polished version of the line: "As a Consultant, I utilized analytics and insights to guide brand development, unlocking new market opportunities and improving customer engagement."
At the helm of BMW of North America’s social media channels, my role as a Media Specialist blends strategic project management with a passion for connecting brands and communities. With expertise in orchestrating multifaceted social campaigns and fostering agency relationships, we’ve elevated BMW’s digital presence across platforms, ensuring our messaging resonates with a diverse audience.
As a Consultant, I leveraged analytics and insights to steer brand development, tapping into new markets and enhancing customer engagement. Collaborating with industry partners, our team consulted on significant projects such as park renovations with the NBAPA, integrating celebrity involvement for heightened brand visibility. Together, we’re committed to driving innovation and building strong client relationships in the evolving digital landscape
Experience
BMW of North America, LLC
Media Specialist/ Social Media Manager
Mar 2022 – Present · 2 yrs 6 month
I successfully manage all BMW USA Social Channels, including IG/FB/TW/TT/LI/YT/Lemon8 Manage the relationship of our Social Agency of Record. This includes Posting Cadence, Messaging, Community Management, BMW Creator Program, Creative, Event Coverage, On Location Shoots.
Introduction and coordination of New Talent and Media Opportunities
BMW of North America, LLC
After Sales Business and Development – Product Manager
Sep 2017 – Mar 2022 · 4 yrs 7 month
Achieved an 8% lift that resulted in $245 Million in revenue, the highest performance in BMW history, by creating and implementing new sales strategies.
Collaborated with Dealer Tire to plan and implement incentive trips and promotions, and proactively acted as the creative lead for videos and other promotional media.
Liaised between the creative team and vendors and utilized excellent communication skills to present timelines and expectations clearly.
Consultant
Rucker Park Streetball · Freelance
Dec 2019 – Mar 2022 · 2 yrs 4 month
• Leverage expertise to develop a strategy of specific workstream (analytics, insights); overseeing all components, including content, client, production and celebrity engagement
• Consult directly with senior leadership to present monthly data-driven reports on engagements,
new markets entered and customer interaction
• Consulted on brand licensing business project with NBAPA which included park renovation.
Consultant
NFINITI Motor Company
Demonstrated a consistently ability to deliver results, as a top 10% performer in the company, by collaborating with clients to form business and revenue growth strategies, come up with new ways to increase market share, and identify and consider challenges and advantages.
Conducted regular performance reviews of assigned accounts to understand strengths, identify opportunities, and fine-tune ongoing relationships to increase trust, and brand loyalty
General Manager
L&R Group of Companies
Aug 2013 – Jan 2014 · 6 mo
Promoted to Operations Manager after demonstrating excellent leadership skills and a strong commitment to the customer experience.
Mentoring team members while providing coaching, support, and feedback, ensuring compliance with company policies and procedures, and serving as their subject matter expert and point of escalation for all matters.
Working closely with senior management to address revenue discrepancies, employee disputes, lawsuits, and other concerns
Education
Kean University
Executive MBA
2017 - Aug 2024
Grade: A
Boonton High School
Bachelor of Business Administration (B.B.A.), College/University Preparatory and Advanced High School/Secondary Diploma Program
Delaware State University
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
Strategic Social Media Elevate Your Brand's Presence.
Feel free to reach out with any questions or to share your vision. I am here to bring it to life.