Formally at the helm of BMW of North America’s social media channels, my role as a Media Specialist blends strategic project management with a passion for connecting brands and communities. With expertise in orchestrating multifaceted social campaigns and fostering agency relationships, we’ve elevated BMW’s digital presence across platforms, ensuring our messaging resonates with a diverse audience.

As a Consultant, I leveraged analytics and insights to steer brand development, tapping into new markets and enhancing customer engagement. Collaborating with industry partners, our team consulted on significant projects such as park renovations with the NBAPA, integrating celebrity involvement for heightened brand visibility. Together, we’re committed to driving innovation and building strong client relationships in the evolving digital landscape.